CAGAYAN DE ORO CITY, November 21 (PIA) - To further strengthen military public communication capabilities nationwide, the second day of the 12th Public Affairs seminar workshop 2020 for Visayas, EASTMINCOM, and WESMINCOM leg held in camp Evangelista started off with Semblitz Marketing Agency CEO Fervil von D. Tripoli presenting the proper methods in making digital documentaries to the military participants.
In his presentation, Tripoli underscored the importance of adapting to the age of digitalization saying, "we have to subscribe with the idea of using the internet to share our stories and having a broader scope of audiences, as everything is going digital these days especially if you're promoting or creating content."
He also emphasized the crucial nature of the first ten to fifteen seconds when it comes to creating digital documentaries to pique the interest of viewers, giving technical tips such as putting a glimpse of the climax at the start of the story and ensuring consistency of the narrative.
In addition to leveraging on the right medium and having a strong introduction when creating digital documentaries, Tripoli reminded participants of the importance of being relatable when it comes to telling perspectives of the story. "We need to be audience-centric, we can document the struggles and triumphs, and how we are able to help get through that. It should directly relate to me as a civilian, your audience should be able to relate to the material you are creating," he shared.
In his closing, Mr. Tripoli assured the participants that documentaries don't have to be highly technical and expensive, as long as the participants follow the rules of consistency and relatability. "In making videos, you don't have to be fancy or have high-end gear, the rawness can be used to your advantage and bring a sense of realism, it doesn't have to be expensive," he stressed.
Presenting the last topic in the workshop, Mr. Tripoli shared his best practices in Social Media Marketing, telling the participants that "there's no such thing as overnight success when you're doing social media marketing, when you're using social media, results will vary from one industry to another,"noting the diverse and compounding nature of the subject.
He also shared the potential challenges and roadblocks in the doing effective campaigns, emphasizing that not all strategies will be fit to certain target audiences.
"There will be times na mahirap e-engage yung mga tao sa post mo, depende sa social media marketing campaign, yun yung sukatan kung anong gusto mong achieve through your social media marketing efforts," he said.
(There will be times that it will be difficult to engage people with your posts. It all depends on the social media marketing campaign.That'll be the true measure on what you really want to achieve through your social media marketing efforts.)
In the event of encountering difficulties, he urged participants to simplify things, ""hindi mo kailang sobrang expert sa social media in order to get good results in social media marketing campaign, you just need to stick with the basics, hindi mo kailangan i-complicate just for people to engage in your posts and like it," he shared.
(You don't have to be an expert in social media in order to get good results in social media marketing campaign, you just need to stick with the basics. You don't have to complicate things just for people to engage in your posts and like it.)
He concluded his presentation by reiterating the importance of knowing the target audience. "Look at your goals and identify your target audience so you can have a benchmark of what you want to achieve, so you can build a community for your campaign." (VPSB)